The Value of Testimonial Video
Customer testimonials and case studies are considered the most effective content marketing tactics, identified by 89% and 88%, respectively, of B2B marketers.
90% of consumers say their buying decisions are based on customer reviews.
4 times as many consumers would rather watch a video about a product than read about it.
Adding video to your site increases your chance of a front-page Google result by 50x.
Adding video to your social feeds means audiences are 10x more likely to engage and share your posts.
An initial email with a video receives an increase click-through rate by 96%.
People spend on average 2.6x more time on pages with video than without.
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