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The Value of Testimonial Video

Testimonials

Customer testimonials and case studies are considered the most effective content marketing tactics, identified by 89% and 88%, respectively, of B2B marketers.

B2B Content Marketing Trends Report

Testimonials

90% of consumers say their buying decisions are based on customer reviews.

Boast

Video vs Print

4 times as many consumers would rather watch a video about a product than read about it.

Emarketer

Search Results

Adding video to your site increases your chance of a front-page Google result by 50x.

Vidyard: Forrester Research

Social Media

Adding video to your social feeds means audiences are 10x more likely to engage and share your posts.

Content Marketing Institute

Email Results

An initial email with a video receives an increase click-through rate by 96%.

Wordstream

Stickiness

People spend on average 2.6x more time on pages with video than without.

Wistia

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